LUCCE's Brand Identity: Unfolding Love through Nature's Brilliance
LUCCE's symbolic logo features a flower, representing the House's signature petals and your most-loved feature. Symbolizing love in full bloom, this detail showcases our commitment that each forever piece we intricately craft champions the story of your romance as it blossoms over time. It also signifies our four guiding lights:
1. Customer
At the heart of everything we do is you: Your love, your story, and the finest representation it deserves. We create and design each LUCCE forever piece to transform these moments into a brilliant and lasting symbol to share with your better half.
LUCCE CONSTANCE™ Round Diamond Engagement Ring
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LUCCE CONSTANCE™ Infini Diamond Band
2. Class
Your love deserves nothing less than the best. We craft each LUCCE forever piece exclusively with the world's finest diamonds and gemstones, quality metals, and intricate craftsmanship. Our LUCCE LUMIÉRE™ Natural Diamond, LAVISH™ Lab Diamond, ROSÉ Pink Diamond, OCEAN™ Blue Diamond, SUNBURST™ Yellow Diamond, VERDANT™ Green Diamond, and AURORA™ Gemstone lines, are all testaments of this vow. We handpick each gemstone with the highest standard. With outstanding 4Cs and world-renowned certification, your forever piece is always the best in class.
Every LUCCE engagement ring, wedding band, and fine jewelry gift holds a promise that your forever piece is among the finest in brilliance, quality, and sustainability.
LUCCE FIORE™
Round Diamond Engagement Ring
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LUCCE ELLIA™ Princess
ROSÉ™ Pink Diamond Engagement Ring
3. Creativity
At its core, LUCCE stands for creation, innovation, and originality. We take inspiration in our belief that each love story deserves its one-of-a-kind symbol—a LUCCE forever piece in the form of an engagement ring, wedding band, or fine jewelry gift.
We take great pride in creating your forever pieces from the beginning up to the very finish: starting with conceptualizing, sketching, and modeling to crafting, setting, and engraving. Our utmost precision and care come with each piece to ensure that every little detail stands true to our promise. This commitment stands at the soul of our craft—bringing you the perfect symbol worthy to narrate your unique story.
LUCCE ECUADORIAN™ Pavé Pear VERDANT™ Diamond Engagement Ring
4. Conscience
The fourth guiding light represents our vow to sustainability. We recognize the impact of traditional mining practices on the environment and communities worldwide, which is why LUCCE has been for the planet since the beginning.
We champion responsibly mined natural diamonds, lab-grown diamonds, the finest gemstones, and conflict-free metals, with the hope that these practices eventually become the status quo around the world.
The History of LUCCE's Original Engagement Ring Box Logo (Founding - 2023)
LUCCE's historical logo is a symbol that represents the story of our brand values and the revolutionary gemstone that we brought to the Philippines.
1. LUCCE is from the Italian word Lùce which means Light
We are proud to pioneer moissanite, the world's most brilliant gemstone in the Philippines. Moissanite is known to have the highest refractive index among all known gemstones, giving it the ability to refract light like no other. Just as light is forever, the brilliance of a LUCCE CELESTE™ Moissanite will never fade.
2. 4 sides to represent Moissanite's 4Cs
There are a lot of traits that make moissanite unique. Unlike the traditional 4Cs (Cut, Color, Clarity, Carat) for diamonds, LUCCE AURORA™ Moissanite has its own set of 4 C's: Cut, Color, Character, and Conscience.
3. The Engagement Ring is a reminder that every forever piece we craft has a Conscience
LUCCE is proud to only craft ethically sourced and responsibly mined engagement rings, wedding bands, and fine jewelry gifts. We champion our forever pieces as we create new standards within the industry that reflects our care for the Earth.